It is the sort of e-book that I see advertised so often, and I always wondered what sort of “secret” information these books contained, that I did not already know.

Until now, I had not even contemplated actually buying one, but this time my suspicion got the better of me.  I wanted to know what all those professional bloggers had said and was prepared to take a gamble, after seeing the quality of programming that had gone into the plug-in.

My first reaction was one of disappointment, because after making the payment I was forwarded to a screen, which told me that the e-book contained all the interviews with the bloggers, but it did not contain the tools needed to carry out the steps that they recommended.  This was going to cost me another $67 (apparently the tools are worth over $200) and this time I declined, feeling rather cheated.  Then I was offered a slighly smaller package for $47.  Again, I declined, and was finally able to download the e-book.

Now, the book itself is actually rather interesting.  There are some interviews where I felt, that I did not know anything new, and others where I actually gained a few ideas and even some links to tools that I had previously not been aware of.

Therefore, I would say that it is probably just about worth the $37, and anyone who has been running a blog for a while should consider buying it.  It is not a guide on blogging if you are just starting out.  And you will need to decide for yourself, whether you want to invest in those tools that will inevitably be offered after the initial purchase.